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VPN Services Market 2025: trends, leaders and growth prospects

The German company Statista specializes in analytical reviews in marketing (80 thousand topics from 22.55 thousand sources); According to the company, Cisco AnyConnect corporations (33.1%), Ciso VPN (more than 28.2%), Juniper (11.11%) are leading in the VPN segment in 2025. By the end of the year, the total market volume will increase to $77.1 billion. The growth of the VPN services market is driven by the growing complexity associated with cybersecurity: theft of personal information, hacker attacks.

Competitive environment in the VPN services market

Virtual networks are becoming more popular every year, so there is a growing interest in increasing the level of data privacy. Hacker threats are not a myth, but a harsh reality of the 21st century. The increased interest in digital security is expected to significantly increase the demand for VPNs in the coming years. In the USA, the growth in demand for VPNs is the most significant: up to 30% per year. Cloud modifications and innovative new-generation software are growing especially actively. The greatest attention is paid to hybrid work environments, which in turn increases interest in scalable VPN programs. The VPN services market is highly specific, with major providers being: 1.Surfshark. 2.NordVPN. 3.ExpressVPN. 4.CyberGhost. 5.HiroVPN. The struggle for markets is unfolding in several segments: 1.Device support. 2.Data registration issues. 3.Location of the servers. 4.Transmission speeds 5.The level of encryption and privacy. New users are attracted mainly through partnership channels with cybersecurity firms. The freemium business model remains a promising direction, when the service is provided for free (there are also additional paid options). Cyber threats in the world are increasing every year, so we can confidently predict that VPN programs will enjoy increasing popularity in the foreseeable future.

Regional development and growth incentives

The USA and Canada are the leaders in the VPN services market, and the growing urgency of security issues is the driver of growth. The following are primarily subject to protection: information flows; Storage and databases; disks; secure Network access; traffic channels. After COVID-19, there was a qualitative breakthrough in the remote work market, and the popularity of this type of employment increased by an order of magnitude. Accordingly, interest in cyber threats and personal data preservation issues has increased. E-commerce and virtual banking continue to develop by leaps and bounds, which also has a positive impact on the development of the VPN services market. Strict rules of monitoring and control by governments (China, India, Japan) also contribute to the sphere of interest in the "Incognito" mode.

Volumes for some countries (2024)

According to reports from Cognitive Market Research, the global VPN services market is estimated at $ 45.15 billion. The United States occupies $ 18.3 billion (2024); strict laws have been approved in this country to preserve the confidentiality of correspondence and databases (SSRA Code). Cognitive Market Research (USA) — founded in 2017, specializes in research in global virtual networks that relate to freelancers. He works with more than three thousand companies in 100 countries. In 2024, the volume of the Canadian VPN services market is at least $ 2.55 billion, strict rules (PIPEDA) necessarily force the introduction of protective services for the protection of any databases. The share of EU countries accounts for up to a third of the global volume, the market exceeded more than $13 billion last year. Annual growth (CAGR) is about 20%, and positive dynamics will last until 2031. In China, according to Cognitive Market Research, VPN services grew by more than 4.7 billion last year. $, annual growth of more than 20% in the next 2-3 years. Objective reasons: Overcoming government restrictions. Strengthening protection measures. E-commerce. According to forecasts, during the forecast period, the VPN services market in Japan will grow by an average of 21.0%, and the market volume in 2024 will amount to $ 1,436.60 million. In 2024, the market share of the Indian VPN services market will be $1,249.22 million. During the forecast period (5 years), the average annual growth rate is 24.3%. As the use of mobile communications in India expands, VPNs are becoming more in demand, and there is a growing demand for data protection and access to prohibited content. According to Cognitive Market Research, the volume of the Brazilian VPN services market in 2024 was estimated at $ 968.59 million. According to analysts, the average growth in the next ten years is expected to be about 20%. Brazil holds a leading position in the world in terms of the number of cyber attacks, which is an additional incentive for the growth of demand for VPN software. The volume of the VPN services market in Argentina in 2024 is more than $380 million. It is projected to grow by an average of 20% during the forecast period. An explosive increase in popularity is observed among students and university professors. Within five years, the market for VPN services in Colombia will increase by an average of 19.72%, the volume last year was more than $ 200 million. In the Persian Gulf countries, the growth will be 21%, the volume increased to $ 387 million in 2024. VPN is especially in demand in "smart homes", which have become widespread over the past ten years. this part of the world.

Priority segments

Cognitive Market Research провела анализ рынка VPN-услуг: в плане роста прибыли, мобильные и беспроводные устройства будут доминировать в ближайшие годы. ВПН обеспечивают пользователям повышенную конфиденциальность и безопасность, мобильные устройства становятся основным средством доступа в Сеть. Особенно это утверждение актуально В электронной коммерции Потоковой передаче данных. Мобильные приложения с измененным Ай-Пи позволяют бесплатно просматривать виртуальные страницы, обходить различные гео-рестрикции. Требования к качеству протекции также растут, все более популярной становится технология 5G. Проводные устройства не сдают позиции, спрос на ВПН подобного типа также растет: Desk-tops Ноутбуки. Консоли для игр. Эти три вида стимулируют рост продаж ВПН-софта. Кибербезопасность продолжает оставаться в приоритете среди простых пользователей и крупных корпораций, которые научились работать с десятками тысяч сотрудников «в удаленном» формате.

"Remote access" for employees

According to reports from Cognitive Market Research, this segment occupies the largest market share. The need for VPN services for the market is growing as more and more companies implement outsourcing policies, and millions of people are looking for secure ways to access the Internet. VPNs provide secure access to business networks, protecting private information and employee data. As cloud services become more popular, people need access to company resources from different locations. VPNs provide a reliable way to bypass firewalls and prevent leaks. The need for VPN services to provide a secure, encrypted connection continues to be the main driving force of the market as it expands in dozens of countries on five continents.

From website to website

The need for secure encrypted communication between multiple offices or remote branches increases the demand for a VPN connection from site to site. Site-to-site VPN services offer a reliable private network that connects entire networks independent of geographical boundaries, facilitating access to resources and data transfer. For businesses with disparate teams, this technology enhances security by protecting private information from external threats while maintaining operational efficiency. Site-to-site VPN services are becoming increasingly popular as companies expand internationally using hybrid cloud structures. Secure office communication will continue to be actively developed in the next decade.

Conclusion

The VPN market is growing dynamically, and the regional restrictions of the authorities and competition from other security tools continue to be constraining factors. VPN software is constantly being improved, new modifications are appearing – all this increases the attractiveness of programs.